NEWBUSINESS_RAY_BAN_TYPE-WEIGHT_007_2-copy

A custom typeface developed for an icon of the eyewear category, Ray-Ban Sans helped bring the brand an ownable typographic voice that blended contemporary and classic. Built as a variable font with 3 core weights and a second inline style, it allows flexibility to reflect the broad product range.

Role  Art Director
Foundry  Colophon
Agency  W+K Ams

Solid Version

Inline Version

RB_Sans_ABC-01 RB_Sans_ABC-02
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?!#€£$¢ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?!#€£$¢
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?!#€£$¢ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?!#€£$¢
NEWBUSINESS_RAY_BAN_TYPE-WEIGHT_INLINE_002_2

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